Beauty Sally extends AI testing technology to 500 branches
- Sally Beauty Holdings is expanding its AI ColorView technology this week so customers can test it before buying hair and cosmetics. This feature is available on the Sally Beauty app and at the Sally Beauty Store in the United States.
- Using AR and AI technology, consumers can test product choices and get recommendations from Sally Beauty, including Wella Arctic Fox and Dale.
- After buyers try, the product will automatically be added to the shopping list, so you can buy or store the item later. Customers using this feature will receive instructions for accessories such as gloves, brushes or colored bowls.
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Beauty retailers are focusing on digital capabilities to attract consumers, and Sally Beauty seems to know what customers want with augmented reality augmentation. “Sally Beauty shoppers have a lot going on when they buy phones and I’m excited about their hair color,” said JC Johnson, vice president of digital commerce, strategy and insight. The truth is , this is far from a single trader. Focus on digital to drive sales of cosmetics and hair colors
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But it’s not just a store that tests virtual users with more than 700 million users. Perfect YouCam Makeup Perfect Corp application can test products of more than 200 beauty brands. L’Oreal has released ModiFace Technology, an updated Gonzo skin diagnosis . Many treatment instructions to be done.
The Sally Beauty app was launched in June 2019 (to compare the Sephora virtual app that launched in the summer of 2017), and the company has reported that it has downloaded more than 550,000 times. One of the key features of the app initially was to allow shoppers to be able to find their loyalty reward, Sally also updated her mobile- focused website this spring , shoppers can shop via Instagram feed and shop through Apple Pay.
Strong digital focus can contribute to beauty retailers. Sally thu beauty The fourth quarter sales of e-commerce and this year will increase by 27.4% reported there.